Project Sponsorship

You will see below some links to written articles, the outputs from activities and general information. I  hope it proves useful.

Stories from project managers. In the writing of Strategies for Project Sponsorship we received many stories from project managers. A few are copied here.



Strategies for Project Sponsorship by James, Rosenhead & Taylor. Published by Management Concepts

Strategies for Project Sponsorship by James, Rosenhead & Taylor. Published by Management Concepts


Some sample workshops run by Project Agency for clients. Contact us with your requirements or call 020 8446 7766

Bridging the gap – – this contains the answers to the question posed during a recent presentation where I asked:  “What can we do to bridge the gap between what the sponsor should be doing and what they are doing?

Engaging those not sympathetic to project sponsorship – ideas from a series of courses. Participants made suggestions how to engage more with sponsors or get sponsors involved more in project management

What can we do to improve project sponsorship?  Some ideas to help project managers and organisations improve project sponsorship

What is project sponsorship like in your organisation? This contains the views by participants at two APM events

Executives, stop failing your projects. A LinkedIn article by Peter Taylor

Project management screw up – we didn’t have the right sponsorship  – By Lonnie Pacelli. Sample Chapter is provided courtesy of Prentice Hall PTR.

Without Executive Sponsorship, Agile Goes Splat – an article by Forrester – Tom Grant

It’s a Delivery Thing – article by Steven Thomas on agile roles and responsibilities

Don’t blame the sponsor by Michiel van der Molen

Project Agency runs practical sponsorship training courses. Many of our courses are customised to meet the specific needs of the client. Take a look at some of our project sponsorship courses.  They may not quite fit your needs but will act as a guide for what we can do. For further information then contact:

Telephone: +44 (2) 08 446 7766

Email:          events[at]


Take a look at our courses at 

So where’s your project sponsor & how good a job do they do? Blog article

Project briefing – sponsors must do better. Blog article

Why so few courses for such a key group? Blog article

Can I please check; are you are my project sponsor? Blog article

Project Sponsorship – Dealing With Difficult Sponsors – an article by Villanova University

How to motivate your project sponsor – 8 tried & trusted approaches by Mike Clayton

5 Tactics for Engaging Effective Sponsors – an article by Prosci

Challenges in Executive Project Sponsorship by Todd C Williams, President eCameron Inc.

The White paper has an abstract that reads:

“Executive sponsorship for projects has been seen as an issue in many projects we have recovered. The conundrum remains on how to resolve it. Training is essential; however, training for time-constrained executives is an issue. Our research shows that the problem is deeper than just training. Other factors may overpower the benefits training can address and other areas may need to be tackled first. At the head of the list is simply providing a definition of executive or project sponsor for the organization. This paper, the result of our preliminary study, discusses those issues—culture, education, work environment, and ignorance.”

You can download the White Paper by going here or to


Books on Project Sponsorship

Strategies for Project Sponsorship by James, Rosenhead & Taylor. Published by Management Concepts

Successful Project Sponsorship by Michiel Van Der Molen. Published by Kogan Page

The Good Sponsor by James Johnson